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Baltimore Company Offers Printed Security Labels with Covert Features Never Duplicated 

For Immediate Release
July 15, 2008
Contact: Larry Bohlen, 410-807-0213

Baltimore, MD – NaturalCheck, a Baltimore-based business, announced new products to help manufacturers protect their customers and their brands against counterfeiting. The company landed an exclusive deal with an international manufacturer to bring new security labeling technology to North America.

“Manufacturers can choose from the best of biochemistry, precision printing, and covert markers to protect their products,” said Larry Bohlen, President of NaturalCheck. “There’s a bit of James Bond in every label.”

Offered through the company’s AuthentiCheck division, the printed security labels provide up to 12 levels of protection and are as small as half an inch wide. No counterfeiter has ever detected and duplicated the imbedded security features. Billions of labels have been successfully added to products in China, India and Europe.

Specific features include invisible serialized codes, covert indicators with decoders for retailers, and inks with extraordinary physical properties. The labels may be used on pharmaceuticals, food and beverages, auto parts, clothing, vitamins, and other consumer goods.

The costs of counterfeit products to American companies are large. The threat to consumers is also significant. Fake medicine, brake pads, airplane parts, and even counterfeit toothpaste with antifreeze have put consumers at risk.

“Counterfeiting and piracy threaten consumers’ health and safety, while shaking our confidence in the products we rely on and the brands we trust,” said Caroline Joiner, vice president of the U.S. Chamber of Commerce’s Global Intellectual Property Center in a June 30th news release.

According to the U.S. Chamber of Commerce’s Coalition Against Counterfeit Products (CACP), more than $200 billion worth of counterfeit goods enter American commerce every year. The coalition documents threats to consumers, as well as job and financial losses faced by business at www.thetruecosts.org.

NaturalCheck (www.NaturalCheck.com) develops and distributes rapid, easy-to-use test kits to detect contaminants in food. The company also offers AuthentiCheck anti-counterfeit products. Founded by former NASA engineer Larry Bohlen, the company applies medical and biological technology to food safety and product authenticity. The company strives to offer products so people can “Test today for a healthier tomorrow.” It is part of a growing triple-bottom line segment of the economy dedicated to achieving environmental, social and financial benefits through business.

News Release – July 15, 2008

Ever wonder how public demand for all natural products is translating for major corporations? A New York Times article, “Can Burt’s Bees Turn Clorox Green?” (Jan. 6, 2008) highlights a few ways. According to the article, “Clorox research recently found that 53 percent of consumers planned to buy more eco-friendly products this year and that 47 percent were willing to pay 20 percent to 25 percent premiums for them.” In addition to buying a natural products company, Clorox is starting Green Works, its own line of natural cleaning products. Testing natural ingredient claims of competitors’ products is also a common practice at Burt’s Bees.

TowsonGlobal, Maryland’s first international business incubator, named NaturalCheck its newest member at a ribbon cutting ceremony on September 26, 2007. Keynote speakers at the event included Baltimore County Executive Jim Smith and Dr. Robert Caret, President of Towson University. “The incubator’s goal is to help early-stage companies learn how to compete in the global economy,” said Clay Hickson, the center’s director. “We joined TowsonGlobal because it offers expertise in both technology and international business,” added Larry Bohlen, President and founder of NaturalCheck.

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