Ever wonder how public demand for all natural products is translating for major corporations? A New York Times article, “Can Burt’s Bees Turn Clorox Green?” (Jan. 6, 2008) highlights a few ways. According to the article, “Clorox research recently found that 53 percent of consumers planned to buy more eco-friendly products this year and that 47 percent were willing to pay 20 percent to 25 percent premiums for them.” In addition to buying a natural products company, Clorox is starting Green Works, its own line of natural cleaning products. Testing natural ingredient claims of competitors’ products is also a common practice at Burt’s Bees.
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TowsonGlobal, Maryland’s first international business incubator, named NaturalCheck its newest member at a ribbon cutting ceremony on September 26, 2007. Keynote speakers at the event included Baltimore County Executive Jim Smith and Dr. Robert Caret, President of Towson University. “The incubator’s goal is to help early-stage companies learn how to compete in the global economy,” said Clay Hickson, the center’s director. “We joined TowsonGlobal because it offers expertise in both technology and international business,” added Larry Bohlen, President and founder of NaturalCheck.