Ever wonder how public demand for all natural products is translating for major corporations? A New York Times article, “Can Burt’s Bees Turn Clorox Green?” (Jan. 6, 2008) highlights a few ways. According to the article, “Clorox research recently found that 53 percent of consumers planned to buy more eco-friendly products this year and that 47 percent were willing to pay 20 percent to 25 percent premiums for them.” In addition to buying a natural products company, Clorox is starting Green Works, its own line of natural cleaning products. Testing natural ingredient claims of competitors’ products is also a common practice at Burt’s Bees.